I agree fully.

If you’re charging for BBC services then charge for that, if you want to tax tv based entertainment, then be honest.

This “how do we word it do we can effectively tax everyone, but don’t have to admit that’s what we want” approach is bullshit.

This was going to be my answer but it apparently already is, officially, a tax.

It’s very specifically about what an individual does and does not wish to watch, because it only applies in certain circumstances. If it wasn’t about that, everyone would have to pay it regardless of usage.

Much like car tax is about whether or not a person drives a car.

This is exactly the question i ask “investment advisor” services when they call asking if i want help managing investments.

For you to have a system that works well enough for me to be interested , there’d be no need for you to spend money on call centers full of people ringing up strangers for money, you could take all of that money and invest it in the plan you are trying to sell me.