
AMP was two different things.
- Google defined a standard that was an approved subset of html/css/js designed to load quickly on mobile screens, with none of the extra cruft that slows down sites as experienced by phone users.
- Google also agreed to host AMP-compliant pages on their own ultra-fast servers. Many smaller sites, especially local news stations and local newspapers, agreed to offload the extra work by allowing Google to host their content. Those hosted pages had a whole system of referring back to the canonical URL on the actual outlet’s own website (and the desktop version of the page), and had little things referring to the AMP project.
I was 100% on board with #1, but #2 was controversial and created a lot of the conflicts of interest that tore the whole thing apart. Google spun off the AMP project as an open governance model, and then it was taken over by the OpenJS foundation.
In the end, the performance gap between mobile devices and desktops narrowed, and at this point most people’s phones and mobile browsers can load pages just as quickly as a laptop, so the purpose of the project itself is less important to the actual web as it exists today.




When I’m bored, I get price quotes from Lyft and Uber to the airport. I’ll click around and look at the different tiers of service. Then I choose not to actually request a fare, and close the app.
I fly enough to where both apps probably have me as a regular airport customer, but that I’m price sensitive enough where I just won’t use their service sometimes.
I do the same with Doordash and other food apps, where I just put together potential orders to get a sense of how much something would cost if I ordered it, and then just never order it, letting that cart expire. I’m hoping this poisons their data or adds something to the price sensitivity metrics.
I also look at airfares, hotel prices, etc., a lot. It’s not for the purpose of manipulating their algorithms, as I just like to get a sense for how prices move over time. But if there’s a side effect that these variable pricing algorithms take into account people who window shop and walk away, maybe I’m helping push prices down.
If they’re gonna create a panopticon, we should fuck with their data.