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Technology@lemmy.worldbybeep@piefed.world
2 days

McDonald's Is Using AI To Dynamically Price Its Burgers

www.rnz.co.nz English

cross-posted from: https://piefed.world/c/tech/p/1433245/mcdonald-s-is-using-ai-to-dynamically-price-its-burgers

31
    Inside McDonald’s push to have AI price your Big Mac
    www.rnz.co.nz
    McDonald's is increasingly using artificial intelligence to guide menu prices across the US and some global markets, a plan that aims to boost headquarters' profit but risks alienating customers and attracting antitrust scrutiny.
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    • morgan423@lemmy.worldEnglish
      2 days

      And I’ll continue to dynamically price their burgers at $0, through my continuation of not patronizing them

        • FridaVermercury@discuss.tchncs.deEnglish
          1 day

          You dynamically price them at $0.

          I dynamically price them with 0 interest.

          We are the same.

        • r0ertel@lemmy.worldEnglish
          2 days

          It’s called surveillance pricing. It should be illegal. If you’re in California, this may interest you.

          AB-2564 is a smart, well-written bill that bans surveillance pricing.

          • ParlimentOfDoom@piefed.zipEnglish
            2 days

            Between too fucking expensive and way too fucking expensive?

            • 🌞 Alexander Daychilde 🌞@lemmy.worldEnglish
              1 day

              This really doesn’t bother me much because they’ve used whatever tools they could for forever to basically try and price things to try and maximise profit for decades. The tools get maybe better and easier, but this is nothing new in my book. :shrug:

              • r0ertel@lemmy.worldEnglish
                2 days

                For those of you posting that it won’t affect you for various reasons, it will eventually if we allow this behaviour to continue. Right now, it’s McDonald’s. Next, it’ll be grocery stores, gas stations, and everything else. Delta airlines said that they were doing this, too. I heard that they later backed down after consumer backlash. I heard that Whole Foods is considering something similar (surge pricing).

                Write to McDonald’s, preferably in a public forum. Boycotts are great, drawing the attention of others is better. Write to your local representatives, especially if they’re up for reelection this fall.

                • criss_cross@lemmy.worldEnglish
                  2 days

                  Wasn’t Wendy’s trying to do the same thing with Surge pricing?

                  • TheFeatureCreature@lemmy.caEnglish
                    2 days

                    I don’t think I’ve been to one in over 15 years now. Not going to change that anytime soon.

                      • aceshigh@lemmy.worldEnglish
                        2 days

                        I went fairly recently and it tasted like crap. You’re not missing out. I cook better.

                          • urushitan 漆たん@kakera.kintsugi.moeEnglish
                            2 days

                            Address? No sour cream pls

                              • aceshigh@lemmy.worldEnglish
                                1 day

                                Tbf the threshold is quite low.

                          • The Velour Fog @lemmy.worldEnglish
                            2 days

                            It feels so great to be boycotting McDonald’s.

                            • anon_8675309@lemmy.worldEnglish
                              1 day

                              I don’t eat there. The food is shit now.

                                • fonix232@fedia.io
                                  1 day

                                  Always has been

                                • lntl@lemmy.mlEnglish
                                  2 days

                                  McDonalds is kinda like cigarettes: expensive and bad for you. I can’t afford a habit like that

                                    • aceshigh@lemmy.worldEnglish
                                      2 days

                                      McDonald’s doesn’t taste good, but menthols? Mhmm mhmm I’m loving it… or I assume I’d still love them. I haven’t smoked in years.

                                        • lntl@lemmy.mlEnglish
                                          2 days

                                          Congrats! I quit again in July : )

                                            • aceshigh@lemmy.worldEnglish
                                              2 days

                                              Congrats on your 2+ months! I know it’s very tough for people, you can do it!

                                              I quit accidentally, it was covid and I was too lazy to get dressed and go outside to smoke. I doubt I’ll start again because they’re so pricy here. Besides, weed is cheaper and makes me feel all funny. I’ll take wacky tobacky any day.

                                        • CosmoNova@lemmy.worldEnglish
                                          2 days

                                          I McDo enjoy me some good burgers. Particularly when I they‘re McNot from McDonald‘s.

                                          • palordrolap@fedia.io
                                            2 days

                                            FcDonald’s

                                            • Voytrekk@sopuli.xyzEnglish
                                              1 day

                                              I’m just using my brain to avoid their business. I used to go there every once in a while, but it’s just not woth it at all. Its not great food, its too expensive, and worst of all, its slow. 90% chance they wouldn’t have the food ready when I pulled up and I had to wait 5 minutes in a spot for my food. They have clearly lost the plot as to what made them popular.

                                              • Photonic@lemmy.worldEnglish
                                                2 days

                                                Good, I’ll continue to dynamically give them my business. And by dynamic I mean anywhere between not touching with a ten-foot pole and avoiding like the plague.

                                                • enkonju@lemmy.worldEnglish
                                                  2 days

                                                  Why even bother with them anymore? I recently tried to use their site to check how bad prices had gotten at my local McDonald’s, but it turns out they won’t even let you check prices without the app. Last time we went in 2021 it was $30 for two, so I assume it’s even more expensive with the way inflation is going. No thanks.

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